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Warehouse Stationery is New Zealand's go-to destination for all things stationery, offering everything from essential supplies to office furniture, technology, printing, and arts and crafts. We are also a leading supplier for businesses across the country.
In FY23, our sales held up well, given the strong sales over the last three years during peak COVID-19 periods as customers worked and learnt from home. This year, our Print and Copy Centres, which include personalisation services, grew from strength to strength. Sales increased 17.8%, and we printed 24.0 million pages on 100gsm paper, 1.4 billion mm of 6″ photo paper, bound 250,000 booklets, and produced 43,000 personalised mugs.
Our store-within-a-store (SWAS) integration strategy continues to expand nationally, with 40 Warehouse Stationery stores now located within The Warehouse store network. This year, we integrated five new SWAS stores, allowing customers to access both brands and a wider product range in one place. Our Warkworth SWAS opening allowed us to trial a stand-alone service centre next to checkouts, offering print, copy and other services within The Warehouse. We relocated our Warehouse Stationery Manukau store to a more convenient location for our customers next to our Noel Leeming store in the Manukau Supa Centa.
Back to School continues to be a major event for Warehouse Stationery, offering everything families could need to kick-start the school year. Notably, fashion stationery sales rose by 49.1% in FY23, including new offerings with sustainable features, like our ‘I was a bottle’ range with stationery made from recycled plastic bottles and notebooks with paper made from stone, a more environmentally-friendly option.
As part of our Back to School campaign, we partnered with KidsCan to provide over 100,000 items to 73 lower-decile KidsCan schools across New Zealand. By adding $1 at checkout in Warehouse Stationery and The Warehouse stores, our customers generously contributed over $66,000, topped up to $74,000 by The Warehouse and Warehouse Stationery, to support KidsCan and help children access the essentials they need to have a successful start to the school year.
In July 2023, we launched a new brand campaign centred around how Warehouse Stationery helps customers ‘Get the Small Stuff Right’, reminding New Zealanders that we are here to help them succeed in business, creativity or education. This year, we launched our Get New Zealand Creating initiative, engaging customers in store and online over the school holidays with exciting deals and activities across arts and crafts. Over the year, we have seen a 4.3% increase in arts and crafts category sales.
In FY23, Warehouse Stationery renewed its focus as a pivotal partner for New Zealand businesses. We deliver great value to support their growth and increased our product and service offerings to government agencies. Internally, we have established a new customer mission tribe, Business Solutions, aiming to simplify service, enhance rewards, and offer ongoing promotions to our customers. As a result of sustained efforts by our teams and our commitment to driving sustainability, our potential to expand and support more business and government customers is significant. It will be a key focus for Warehouse Stationery in FY24.